Name Game

May 7, 2004

stereophile_ultimateavAfter the lackluster re-branding of Audio Video Interiors to Connected Guide to the Digital Home, what was a great magazine, now a maze of ads and a hard to navigate layout. Primedia announced Stereophile’s Guide to Home Theater has been re-tagged Stereophile Ultimate AV.

I’m at a loss to figure out why publishers feel the need to rename home theater / A/V magazines we’ve all grown to know and trust. And in Audio Video Interiors/Connected Guide apparently ruin a great magazine.

Posted by Bryan Greenway | | Filed Under Commentary