InFocus partners with TCL, for new venture

December 28, 2004

dlp61v6This just might wind up being one of the bigger CE stories of 2004/05, as InFocus has partnered with a Chinese consumer electronics manufacturer named TCL corp. in a 50/50 venture to develop a new line of DLP display devices. The new company is to be called South Mountain Technologies (SMT), with manufacturing based in Shenzhen, China and engineering teams at InFocus’s U.S. and Norwegian facilities.

The DLP you see pictured above might look like an InFocus SP61MD10 but it’s actually a TCL DLP61V6, which TCL manufactures and markets in China and in other parts of Asia. This obviously opens up new markets for both companies as the new company would sell its products globally not just in their respective nations.

InFocus and TCL will each invest a reported $10 million in 2005 to startup the joint venture. Each company plans spending an additional $1.5 million to cover start up and organizational expenses. SMT plans to begin shipping rear-projection displays in the second quarter of 2005.

With the manufacturing power of a proven display maker like TCL teamed with InFocus’s engineering, I can see an undertaking like this giving some real competition to other manufacturers such as, Toshiba, Mitsubishi and even Samsung. Suggested retail prices weren’t indicated in any of the press releases I could find, but one would have to assume lowering prices compared to InFocus’s current DLP rear projection units, would have to be at least part of the goal.

Posted by Bryan Greenway | | Filed Under DLP News