DirecTV increases price on NFL Sunday ticket

May 15, 2005

sunday ticketI find this to be just a bit past 12 on the lame clock. DirecTV has increased prices on their NFL Sunday ticket package, but the bulk of the increase is placed directly on the backs of HD subscribers. Is this really a company that’s trying to become the high definition leader? Or one that sees an opportunity to rake in a little more cash, from a relatively small portion (for now) of their subscribers?

The new prices for the Sunday ticket (Base package) now sits at a lofty $219.00, plus an additional $99.00 for many of the same games in high definition. The base price is only up by about $20.00 over last year, but the outrageous part is the $99.00 HD fee.

Everyone knows that within a few years (likely another 5 or so) almost all premium programming of this type will be in high definition. What then? How will DirecTV continue to justify this “HD Surcharge”? Quite simply, they won’t. Either the NFL package will go back to its previous price points or they will drop the distinction between the two. For the time being at least, this appears to be nothing more than a way to squeeze out another hundred dollars from customers who were, in all honesty, already paying an exorbitant amount for premium sports programming.

Posted by B.Greenway | | Filed Under DirecTV News





Comments

4 Responses to “DirecTV increases price on NFL Sunday ticket”

  1. Cory Murphy on July 26th, 2006 4:15 pm

    Couldn’t agree with this 2005 article more! This year, the price is $280!! (plus $99 for HD) What a JOKE! Why do I pay a monthly fee for HD channels with DirectTV now, just to be charged an additional $99 to watch my NFL team…this company has gone overboard. I discourage anyone from using this service…

  2. Fletcher r. Armstrong III on August 26th, 2008 1:17 am

    I have been with Directv since 1995. Much like buying a car and stressing over the cost of insurance/tires for the vehicle. Simply put; if it is a problem to have to pay extra to watch your team, don’t order the service!
    I of all people agree that the HD fee is insane. However, complaining about it will get you nothing. Endure it and it will all be over soon. Deal with it!

  3. S. Thompson on September 9th, 2008 10:47 am

    I couldn’t agree with this article any more. I refuse to do it. Direct TV has given me one less reason to keep them as my television programming provider. They are squeezing the life out of my wallet. Their customer service has been very good and that is why i keep them. However, i am no longer tied to them no that they have weened me off the NFL Sunday Ticket. Thank goodness the Falcons looked better than I thought they would because I am going to be watching alot of them during my protest of the outrageous price for having the NFL Ticket in HD.

  4. Ken Hougaard on September 27th, 2008 5:31 pm

    Fletcher, You’re the reason they get away with it. That’s the problem with most things in this wonderful country of ours today; everyome just kinda grins and bears it. What can ya do right?

    Well, I know I won’t give another dime to Directv for NFLST, no matter how badly I want to watch my Broncos every week. Once the 2 year contract period is up, they won’t have me as a base customer either.

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