DirecTV increases price on NFL Sunday ticket

May 15, 2005

sunday ticketI find this to be just a bit past 12 on the lame clock. DirecTV has increased prices on their NFL Sunday ticket package, but the bulk of the increase is placed directly on the backs of HD subscribers. Is this really a company that’s trying to become the high definition leader? Or one that sees an opportunity to rake in a little more cash, from a relatively small portion (for now) of their subscribers?

The new prices for the Sunday ticket (Base package) now sits at a lofty $219.00, plus an additional $99.00 for many of the same games in high definition. The base price is only up by about $20.00 over last year, but the outrageous part is the $99.00 HD fee.

Everyone knows that within a few years (likely another 5 or so) almost all premium programming of this type will be in high definition. What then? How will DirecTV continue to justify this “HD Surcharge”? Quite simply, they won’t. Either the NFL package will go back to its previous price points or they will drop the distinction between the two. For the time being at least, this appears to be nothing more than a way to squeeze out another hundred dollars from customers who were, in all honesty, already paying an exorbitant amount for premium sports programming.



Posted by Bryan Greenway | | Filed Under DirecTV News


Comments

  • jamesberry815

    I suppose in my not paying enough attention to the fine print I realized that we are paying $280 a year to be able to watch a few extra games ( not even in HD which cost the extra $99) Whats the real benefit to this package? If you really think about it there isnt. You can watch almost every game with out this package if you pay attention to channel listings. I think this is a way for not onlry direct tv but for the NFL to rake in the extra $$$$ its like everything else in the NFL completely over priced for the avg Joe.

  • jamesberry815

    I suppose in my not paying enough attention to the fine print I realized that we are paying $280 a year to be able to watch a few extra games ( not even in HD which cost the extra $99) Whats the real benefit to this package? If you really think about it there isnt. You can watch almost every game with out this package if you pay attention to channel listings. I think this is a way for not onlry direct tv but for the NFL to rake in the extra $$$$ its like everything else in the NFL completely over priced for the avg Joe.

  • S. Thompson

    I couldn't agree with this article any more. I refuse to do it. Direct TV has given me one less reason to keep them as my television programming provider. They are squeezing the life out of my wallet. Their customer service has been very good and that is why i keep them. However, i am no longer tied to them no that they have weened me off the NFL Sunday Ticket. Thank goodness the Falcons looked better than I thought they would because I am going to be watching alot of them during my protest of the outrageous price for having the NFL Ticket in HD.

  • Fletcher R. Armstrong III

    Ken,

    Now that ‘you’ have found out who is truly responsible (me) for the outrageous costs we incur as DTV customers, feel free to send all of your bills to me. I have a service I am happy with, in that they (DTV) offer a service that is ‘spot on’ in customer service, and quality. You (Ken Hougaard) just go ahead and send all of your bills to ‘me’, and ‘I’ will ensure that DTV stays right where I, and millions of others want it, at the other end of the ‘buttons’… Fletcher.

  • Fletcher R. Armstrong III

    Ken,

    Now that ‘you’ have found out who is truly responsible (me) for the outrageous costs we incur as DTV customers, feel free to send all of your bills to me. I have a service I am happy with, in that they (DTV) offer a service that is ‘spot on’ in customer service, and quality. You (Ken Hougaard) just go ahead and send all of your bills to ‘me’, and ‘I’ will ensure that DTV stays right where I, and millions of others want it, at the other end of the ‘buttons’… Fletcher.

  • Ken Hougaard

    Fletcher, You’re the reason they get away with it. That’s the problem with most things in this wonderful country of ours today; everyome just kinda grins and bears it. What can ya do right?

    Well, I know I won’t give another dime to Directv for NFLST, no matter how badly I want to watch my Broncos every week. Once the 2 year contract period is up, they won’t have me as a base customer either.

  • Ken Hougaard

    Fletcher, You’re the reason they get away with it. That’s the problem with most things in this wonderful country of ours today; everyome just kinda grins and bears it. What can ya do right?

    Well, I know I won’t give another dime to Directv for NFLST, no matter how badly I want to watch my Broncos every week. Once the 2 year contract period is up, they won’t have me as a base customer either.

  • S. Thompson

    I couldn’t agree with this article any more. I refuse to do it. Direct TV has given me one less reason to keep them as my television programming provider. They are squeezing the life out of my wallet. Their customer service has been very good and that is why i keep them. However, i am no longer tied to them no that they have weened me off the NFL Sunday Ticket. Thank goodness the Falcons looked better than I thought they would because I am going to be watching alot of them during my protest of the outrageous price for having the NFL Ticket in HD.

  • Fletcher r. Armstrong III

    I have been with Directv since 1995. Much like buying a car and stressing over the cost of insurance/tires for the vehicle. Simply put; if it is a problem to have to pay extra to watch your team, don’t order the service!
    I of all people agree that the HD fee is insane. However, complaining about it will get you nothing. Endure it and it will all be over soon. Deal with it!

  • Fletcher r. Armstrong III

    I have been with Directv since 1995. Much like buying a car and stressing over the cost of insurance/tires for the vehicle. Simply put; if it is a problem to have to pay extra to watch your team, don’t order the service!
    I of all people agree that the HD fee is insane. However, complaining about it will get you nothing. Endure it and it will all be over soon. Deal with it!

  • Cory Murphy

    Couldn’t agree with this 2005 article more! This year, the price is $280!! (plus $99 for HD) What a JOKE! Why do I pay a monthly fee for HD channels with DirectTV now, just to be charged an additional $99 to watch my NFL team…this company has gone overboard. I discourage anyone from using this service…

  • Cory Murphy

    Couldn’t agree with this 2005 article more! This year, the price is $280!! (plus $99 for HD) What a JOKE! Why do I pay a monthly fee for HD channels with DirectTV now, just to be charged an additional $99 to watch my NFL team…this company has gone overboard. I discourage anyone from using this service…