DirecTV increases price on NFL Sunday ticket
May 15, 2005
I find this to be just a bit past 12 on the lame clock. DirecTV has increased prices on their NFL Sunday ticket package, but the bulk of the increase is placed directly on the backs of HD subscribers. Is this really a company that’s trying to become the high definition leader? Or one that sees an opportunity to rake in a little more cash, from a relatively small portion (for now) of their subscribers?
The new prices for the Sunday ticket (Base package) now sits at a lofty $219.00, plus an additional $99.00 for many of the same games in high definition. The base price is only up by about $20.00 over last year, but the outrageous part is the $99.00 HD fee.
Everyone knows that within a few years (likely another 5 or so) almost all premium programming of this type will be in high definition. What then? How will DirecTV continue to justify this “HD Surcharge”? Quite simply, they won’t. Either the NFL package will go back to its previous price points or they will drop the distinction between the two. For the time being at least, this appears to be nothing more than a way to squeeze out another hundred dollars from customers who were, in all honesty, already paying an exorbitant amount for premium sports programming.
Posted by B.Greenway | | Filed Under DirecTV News
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Couldn’t agree with this 2005 article more! This year, the price is $280!! (plus $99 for HD) What a JOKE! Why do I pay a monthly fee for HD channels with DirectTV now, just to be charged an additional $99 to watch my NFL team…this company has gone overboard. I discourage anyone from using this service…