Netflix throttling rumor confirmed
May 8, 2005
Most anyone who cycles through a lot of Netflix rentals a month, already knows the faster you return DVD’s, the slower you’re next in queue titles ship out. Hacking Netflix.com has all but put the throttling rumor to rest, for those last few doubters.
The site dedicated to all things Netflix has posted an email submitted by a reader and in the last paragraph of the reply, it plainly states:
“In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service. As a result, those members who receive the most movies may experience next-day shipping and receive movies lower in their Queue more often than our other members.
By prioritizing in this way, we help assure a balanced experience for all our members. Those that rent a lot of movies get a great value and those with lighter viewing habits are able to count on our service to meet their limited needs.”
Again this should come as no shock to anyone who cycles through more than 2 or 3 movies a week, but previously I had received an almost contradictory email from NF customer support. I knew at the time I was getting fed the company line du jour. Don’t get me wrong, I fully believe NF is within their rights to delve out movies slower to power users, I just never understood the (until now) secrecy behind the policy.
Posted by B.Greenway | | Filed Under Home Theater
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