Best Buy wants your home theater business, again
June 1, 2005
Best-Buy stores in 12 national markets have built a store within a store, in hopes of catering to a slightly more upscale clientele than their usual home-theater-in-a-box crowd. I’m so heartbroken to learn mine wasn’t one of those 12 markets, snicker. But seriously under the moniker of “Magnolia Home Theater” these sub-stores hope to provide one on one interaction with the home theater enthusiast, or rather customers that for many years have felt out of place talking with sales people that knew less about the subject than themselves.
Another distinction shoppers would notice walking into the magnolia section of their local Best-Buy, would be the brands carried, with Pioneer Elite, Sony, Fujitsu, Martin Logan and Stewart Film Screen the most notable additions. And of course custom installation can be arranged on-site as well. Which reminds me of a story…..
Back in the boom-days of home theater, as if its ever really tapered off, but anyway back in the early to mid nineties, our local Best-Buy put a full page ad in the local fish-wrap stating they were looking “home theater installation technicians” I turned to my partner at the time and said “think they would take installers as well?” anyway we gave it a shot, at the time we were sub-contracting and figured a little extra work wouldn’t hurt.
So we head on down to the office and fill out our applications, wait a week or so and get antsy for a reply. My partner calls them up and inquires as to our respective applications, and he’s told flat out “we’re not interested”. Oh wait, I forgot to mention that at the time we odds-on had more combined on the job home theater installation experience and CEDIA certification than 95% of the people in the entire state. What did we miss?
I’m happy to say that what we missed was long hours, ridiculously low pay and probably some back breaking work. It was the “home theater installation technicians” part that threw us off, what they really wanted were “Cable Guys” that didn’t want to work for the cable company anymore. We still laugh about not being good enough for Best-Buy….
But whatever you do don’t try and return that new plasma like this individual did.
Posted by B.Greenway | | Filed Under Commentary
Comments
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Magnolia Past Installer
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Justin
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Justin
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Easy E - BBY Installer
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Thomas Farmer
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Happy Days
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DSM
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Former MHT Lead Installer
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Magnolia Installer
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B.Greenway