DirecTV’s ambitious HD plan

May 8, 2006

DirecTVLast week I mentioned the 14 markets that recently received HD locals from DirecTV. Today I ran across an article from Digital TV Group that paints a clearer picture (massive pun) as to DirecTV’s HD plans, for the year ahead.

Chase Carey, DirecTV’s CEO indicated: High-Definition programming would “play an increasingly important role in DirecTV’s competitive strength and future growth”.

Carey went on to state that: DirecTV’s local HD channels include coverage to 20 markets, representing about 40% of US TV households and “by the end of the year, we expect to have HD local channels available to approximately three-quarters of all households.”

It was Carey’s last comment that struck me as the most ambitious. “After the launch of our two remaining HD satellites next year, we expect to have the most comprehensive and compelling offering of HD programming for nearly every home in America.”

I suppose detractors would press Mr. Carey for a clear definition of exactly what “nearly every home” means.



Posted by Bryan Greenway | | Filed Under DirecTV News


Comments

  • grovberg

    DirecTV and Dish have GOT to work on their local channel offerings if they really want to grow their business. 20 markets to cover 40% of US households? That doesn’t even make sense.

    The last three places I’ve lived have been totally unserved by OTA and yet also unable to be served either Dish or DirecTV. That in order to have an NBC (I don’t care if it’s local, I just want to watch Conan), I have to have a absurdly overpriced cable for network channels and DirecTV. Then I have to switch inputs just to browse channels AND I’m paying more for this privilege.

    I HATE cable companies, but if I want my wife and kids to be able to watch TV when I’m not home it’s the only reasonable choice.

  • grovberg

    DirecTV and Dish have GOT to work on their local channel offerings if they really want to grow their business. 20 markets to cover 40% of US households? That doesn’t even make sense.

    The last three places I’ve lived have been totally unserved by OTA and yet also unable to be served either Dish or DirecTV. That in order to have an NBC (I don’t care if it’s local, I just want to watch Conan), I have to have a absurdly overpriced cable for network channels and DirecTV. Then I have to switch inputs just to browse channels AND I’m paying more for this privilege.

    I HATE cable companies, but if I want my wife and kids to be able to watch TV when I’m not home it’s the only reasonable choice.

  • shakaZOLO

    What about additional channels for which DTV launched all of those fancy satellites? I’m excited about the prospect of seeing the sniveling future autocrats of “My Super Sweet Sixteen” in glorious high-definition!

  • shakaZOLO

    What about additional channels for which DTV launched all of those fancy satellites? I’m excited about the prospect of seeing the sniveling future autocrats of “My Super Sweet Sixteen” in glorious high-definition!