New HD DVD Promotion & Lower Cost Blu-ray Player

May 16, 2007

Blu-ray & HD DVDAs if the 5 free HD DVD movie incentives weren’t enough; Toshiba is ready to tempt the HD DVD curious just a tad more this summer, effective May 20th (through June 9th) new HD-A2 HD DVD player purchases qualify for a $100 in-store instant rebate. But the promotion doesn’t end there, from June 10th through June 16th; any Toshiba HD DVD player purchase qualifies you for the same $100 in-store instant rebate, great promo eh? Oh but wait, there’s more ™.

Combine that new HD DVD player (June 10th through the16th) with any Toshiba 42″ or larger HDTV and you get a $200 in-store instant rebate. Not a bad at all especially if you were already looking at a new 42” or larger display and one of the Toshiba models fits your needs. Also according to the press release the 5 free HD DVD’s promotion is still running until July 31st and can be combined with the above offers.

It also looks like Toshiba is ramping up their HD DVD marketing with a theatrical trailer/commercial promoting HD DVD in general and the up-coming ‘Matrix Collection’ on HD DVD, in front of big summer blockbusters like Spiderman 3. (Sony must be thrilled) I haven’t seen the commercial myself as I’ve yet to make it out to the theater since ‘Grind House’ but I’d be interested to hear about if you caught it recently.

The commercials are said to have a reach of 30 million viewers, not bad, let’s see if it converts into additional hardware and software sales for HD DVD over the next several months. But lest you think this post was entirely about HD DVD, Panasonic announced some good news for Blu-ray aficionados as well.

The Panasonic DMP-BD10A (I assume the DMP-BD10’s replacement) will retail for $599.95 and will come with 5 Blu-ray movies in the box (“Pirates of the Caribbean, Curse of the Black Pearl” and “Pirates of the Caribbean Dead Man’s Chest” from Disney, “Transporter” and “Fantastic 4″ from Fox and “Crash” from Lionsgate.) Not too shabby, the DMP-BD10A should be hitting store-shelves shortly.



Posted by B.Greenway | | Filed Under Blu-ray & HD-DVD


Comments

  • kevin
    I don't think the average consumer is going to spend money on either format when so many huge CE companies are battling and I'm one of them. Why should I invest a couple hundred dollars in a technology that might be bunk in a year? Maybe if I was in the market for a new dvd player, I'd consider spending the extra 200$ and upgrade, but when dvd players are so cheap it really doesn't make fiscal sense. But then again, people think with their emotions rather then their pocketbooks all the time. Look at Bush junior!
  • Phil
    Just wondering how the deal WalMart is going with the bulk order of HD-DVD units from the oriental supplier... if the deal goes through and when they hit the market it should be interesting to say the least...
  • HD wallpaper
    its still interesting who will win this battle, maybe both.
  • Adam Griffith
    Wow, yes, these promotions are amazing, leaving it so now no one has an excuse to not pick up a player. Especially on the HD DVD side of things. Sure it would be nice if the war was over but at 299.99 w/5 movies - who cares?! Anybody who has an income even from only minimum wage part-time work can afford that. It's just a great way to enjoy HD films for a while, no matter what happens. Just buy an HD-A2 (which is also a great upconverter for regular DVDs) with the promotion, enjoy the 5 free HD DVDs, and then you don't really need to spend much else to continue to get maximum HD happiness. Afterall, you can then just peacefully rent HD DVDs for great entertainment until the war ends or until you pass out from great picture quality overload. Either way, you guys who haven't jumped in should definitely go for it...
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