Render Reality – 3D Home Theater Renderings

April 3, 2008

Render Reality

A week ago (wow time flies) I mentioned some of the fine folks that had helped with the site’s overhaul, one of them is Joe Schrand of Render Reality. Joe’s handiwork now graces the top of every page at Home Theater Blog but that’s really just the tip of the iceberg when it comes to Joe’s abilities.

I suppose I’m getting ahead of myself, though. Why would anyone want or need a rendering of a custom home theater you ask? Renderings allow you to see the design before the final build, preventing costly mistakes. It’s also (and I learned this first hand) a heck of a lot easier to talk about the design and exchange feedback with others when imagination is removed from the equation. Instead of describing things at length you can just point to the image and say, “I like that”.

Renderings also offer something above and beyond what two dimensional drawings can offer; the ability to see things from several angles which can again come in very handy in multi-tiered and or intricately designed theaters. Render Reality can even deliver a QuickTime “movie” of your theater that allows you to pan around to any direction in the theater. I’m told it’s not uncommon for customers to significantly change their theater designs after seeing them fully rendered, something to keep in mind versus not having a rendering at all.

Render Reality works with individuals or businesses on single or repeat projects. One of the things that really impressed me was the level of one-on-one service Joe provided. I might not be able to verbalize it perfectly but Joe’s questions, answers and ideas actually made my own vision of what I wanted better. Or in other words Joe’s final product was actually better than what I had envisioned. So clearly he has a knack for pulling out the right bits and pieces even when the client may not fully realize they’re delivering them.

Below are a couple of examples of Joe’s renderings made for industry leading designer, Dennis Erskine, of Design Cinema Privee:


As you can see, the sense of “being there” is palpable. A picture truly is worth a thousand words especially in the hand of a designer, carpenter, or anyone else for that matter who might be having a hard time picturing what you’re describing.

It would appear as if we’re not alone in noticing Render Reality’s work either. Joe is going to have the distinct honor of having provided renders for the 2008 Silver and Gold Award winners in Electronic House Magazine’s “Best Home Theater, $250,000+” which will appear in the May edition and should be on newsstands any day now. As if that wasn’t enough, Joe also provided renders for the 2007 Bronze CEDIA award winning theater in the category “Large Home Theater Level VII – $550K-$815K”.

Obviously I’m not the least bit hesitant to recommend Render Reality’s services. I’m not sure what bigger endorsement I could honestly give except to say Joe’s rendering exceeded my expectations and I thought I was already expecting too much. If you’re looking for a 3D rendering for anything from a small, personal home theater to a full-scale 100+ seater and anything in-between, Joe Schrand and Render reality need to be at the top of your list.



Posted by Bryan Greenway | | Filed Under Home Theater Design


Comments

  • Bobby W Parker

    I see your images all over PicLens… great stuff. These are some of the best! What software do you use?

    Thanks,
    Bobby W Parker

  • Bobby W Parker

    I see your images all over PicLens… great stuff. These are some of the best! What software do you use?

    Thanks,
    Bobby W Parker

  • TomL

    Oh man were those some cool pictures. None of thats real?

  • TomL

    Oh man were those some cool pictures. None of thats real?

  • Virginia Schrand

    Thanks for speaking so highly of my son. I’m proud of him just because; but it’s nice to hear others praise him.

  • Virginia Schrand

    Thanks for speaking so highly of my son. I’m proud of him just because; but it’s nice to hear others praise him.